Velo3D appoints chief commercial officer

Michelle Sidwell, Velo3D Inc’s Executive Vice President of Global Sales and Business Development has been appointed to the newly created position of Chief Commercial Officer to unify sales, product strategy, and the company’s customer service initiatives.

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Sidwell will now oversee the metal 3D printing technology company’s sales, marketing, customer service and business development organizations.

“Michelle has been instrumental in rebuilding our bookings pipeline in addition to working tirelessly to improve the success of our customers. We believe that by combining all customer facing responsibilities into one organization, we will improve organizational efficiency, accelerate our ability to respond to customer feedback and provide a comprehensive go to market approach,” said Brad Kreger, CEO of Velo3D.